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This is Beta

Stockholm's new pop-up space

Find out more

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Home


This is Beta

Stockholm's new pop-up space

Find out more

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About us


An evolving pop up space in one of the fastest growing cities in the world. A place to shop, eat, drink and meet, here for a limited time only.

About us


An evolving pop up space in one of the fastest growing cities in the world. A place to shop, eat, drink and meet, here for a limited time only.

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Find us


Where is Beta?

Find us


Where is Beta?

 

You'll find us where Regeringsgatan meets Master Samuelsgatan. Opposite MOOD, and next door to NK.

 
 

Regeringsgatan 42, 111 56 Stockholm, Sweden

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Brands at Beta


Brands at Beta

The latest edit

Brands at Beta


Brands at Beta

The latest edit

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What's on at Beta


What's on at Beta

What's on at Beta


What's on at Beta

 
DUNKE DESIGN - NOW OPEN Modern industrial furniture and selected vintage goods. VISIT DUNKEDESIGN.SE

DUNKE DESIGN - NOW OPEN
Modern industrial furniture and selected vintage goods.

VISIT DUNKEDESIGN.SE

D-BRAND - NOW OPEN A luxury street fashion brand for men and women. VISIT DBRAND.SE

D-BRAND - NOW OPEN
A luxury street fashion brand for men and women.

VISIT DBRAND.SE

STINAA.J - NOW OPEN Stinaa.J  combine elegant design and Italian craftsmanship with orthopedic innovation to create shoes that takes care of your feet – without compromising on style. VISIT STINAAJ.COM

STINAA.J - NOW OPEN
Stinaa.J  combine elegant design and Italian craftsmanship with orthopedic innovation to create shoes that takes care of your feet – without compromising on style.

VISIT STINAAJ.COM

 
JACKSON HOLE HAVE MOVED IN Jackson Hole Originals is a clothing line passionate about a style that developed among cowboys and horsemen in the Rockies for centuries VISIT JACKSONHOLEORIGINALS.COM

JACKSON HOLE HAVE MOVED IN
Jackson Hole Originals is a clothing line passionate about a style that developed among cowboys and horsemen in the Rockies for centuries

VISIT JACKSONHOLEORIGINALS.COM

BRUKA DESIGN - NOW OPEN Stylish Swedish furniture and home accessories. VISIT BRUKADESIGN.SE  

BRUKA DESIGN - NOW OPEN
Stylish Swedish furniture and home accessories.

VISIT BRUKADESIGN.SE

 

PARADISET STORE - NOW OPEN The very best organic produce all under one roof. Accessible from Master Samuelsgatan and Beta. VISIT PARADISET.COM

PARADISET STORE - NOW OPEN
The very best organic produce all under one roof.
Accessible from Master Samuelsgatan and Beta.

VISIT PARADISET.COM

 
WALLERY - NOW OPEN Displaying work from artists who have a background in street art culture. VISIT WALLERY.SE

WALLERY - NOW OPEN
Displaying work from artists who have a background in street art culture.

VISIT WALLERY.SE

LAKRITSROTEN – NOW OPEN Here you will find liquorice from all around the world – ranging from Australia to Iceland. VISIT LAKRITSROTEN.SE

LAKRITSROTEN – NOW OPEN
Here you will find liquorice from all around the world – ranging from Australia to Iceland.

VISIT LAKRITSROTEN.SE

black box by AWESOME RAGS! – NOW OPEN black box by AWESOME RAGS! is a new meeting place for innovative creators in fashion, art & design VISIT AWESOMERAGS.SE

black box by AWESOME RAGS! – NOW OPEN
black box by AWESOME RAGS! is a new meeting place for innovative creators in fashion, art & design

VISIT AWESOMERAGS.SE

 
KWOSHARE – NOW OPEN KWOSHARE is a sustainable lifestyle brand for women who appreciate clothes that offer breathability and style VISIT KWOSHARE.COM

KWOSHARE – NOW OPEN
KWOSHARE is a sustainable lifestyle brand for women who appreciate clothes that offer breathability and style

VISIT KWOSHARE.COM

BENINGTON - NOW OPEN Elegant and comfortable furniture and furnishings tailored to your home. VISIT BENINGTON.SE


BENINGTON - NOW OPEN
Elegant and comfortable furniture and furnishings tailored to your home.

VISIT BENINGTON.SE

ORANGE COUNTY FOODS - NOW OPEN Serving healthy foods that'll transport you to sunshine, palm trees and cool breezes. VISIT OCFOODS.SE

ORANGE COUNTY FOODS - NOW OPEN
Serving healthy foods that'll transport you to sunshine, palm trees and cool breezes.

VISIT OCFOODS.SE

ESC(ape) - NOW OPEN Curated fashion, tech and art VISIT ESC(ape)  

ESC(ape) - NOW OPEN
Curated fashion, tech and art

VISIT ESC(ape)

 

 
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Join us


How to join us

Join us


How to join us

 

 

As a pop-up, we're an ever changing space.

We're always on the lookout for the next names in retail, food, art and events.

Want to get involved? Contact Eva Pi Johansson at
eva-pi.johansson@newsec.se

 

 

 
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For now not forever


For now, not forever

For now not forever


For now, not forever

 

 

By 2020 Beta will be updated with a new multi-use destination, a vibrant place for Stockholmers to live, work, shop and socialize.

Keep checking here for the latest updates.